Electric and Music industries limited Essay

â€Å"EMI† or Electric and Music industries limited is a British music company founded in 1931 as a result of a giant merger of two companies namely the UK Columbia Graphophone company and Gramophone company. Initially it was involved in manufacture of recording and playback equipment and provision of music to play in its machines. EMI Group Plc comprises two major companies i. e. EMI music based in Kensington, London England and EMI publishing based in New York. EMI is one of the four music companies in the world. The other three are Sony BMG, Warner group, and Universal music group. As we shall see Terra Firma, capital partners now own EMI since august 2007. This change of ownership was because of drastic decline in sales and a huge loss to the tune of 2000 million pounds in 2006/20007 financial year (http://www. businessweek. com/magazine/content/03_06/b3819058. htm? chan=search). This transition saw several artists walk out of EMI including Radio head, Sir Paul McCartney among others. The takeover also saw Guyhands, the new owner bring in new restructuring policies to reduce the labor costs by two hundred pounds. This was to be achieved by cutting up to two hundred workers out of the 5000 plus EMI labor force (http://www. cornerc. com/emi. htm). Initially EMI majored in the manufacture of gramophones, which went on successfully for a period of 40 years. However, during and after the world war two they ventured in the manufacture of radar equipment and guided missiles. They later began to manufacture broadcasting equipments with BBC being their main customers. They employed skilled engineers an example such was Godfreys Hounsefield who came up with the first scanning machine, used in medical imaging. EMI’s strategic choices Although EMI was established along time ago, an indicator that it had cut itself a niche in the music production industry, it had to come up with regular strategies to maintain its position in the market. This was also necessary to stay in level with its business rival e. g. Warner music group and others. In any business, it is mandatory that to acquire a large market share a manufacturer must produce quality products. This aspect of quality is what customers look for and therefore EMI embarked on producing quality and efficient products through the employment of skilled work force such as engineers. For instance the re skilled and able engineers who made sure that quality and efficiency was not compromised. Another very important tool EMI used to edge out its competitors was by signing contracts with popular artists. It roster of artists included both local and international artists who releases new albums every now and then. These regular releases helped EMI to offer its customers a wide rage of music choices. Emi continued investing heavily in the very best song writing standards across the world. Local artists included the Beetle Boys, Nora Jones. Lenny Krawtz, among others while artists from other regions included Japan’s Noriyoku Matiara, Latin American’s Marissa Monte, continental Europe’s Raffael, Diam among many others. These best talents enabled EMI to maximize all potential revenue opportunities. Due to hypercompetitive nature of the music industry, EMI has always been on the look out to remain executive in the industry. This, they have achieved by making systematic decisions, monitoring the decision effects, and adjusting where necessary. EMI’s fast, efficient and flexible business intelligence team draws these strategies. Through this intelligence team, EMI was able to embark on facilitating a new architecture for selling its products. They engaged an IT firm, Avanade who successfully designed a web services solution. This new architecture helped EMI to take advantage of unique interactive marketing opportunities, which offered a competitive advantage when signing new artists. EMI has also labored tirelessly in creation of new products, formats, channels, and new partnerships as a real competitive tool over its rivals. For instance, EMI diversified its distribution channels by introducing digital online selling. This has supplemented the physical selling method. As expected, this online selling has helped to cut the costs of shipping, and offered value to its customers’ dollars. Another competitive advantage of this method is that it’s dynamic, secure, and it’s flexible for easy extension to new E-commerce business technology initiative (http://www. avanade. com/customers/casestudy. aspx? id=39). EMI has also focused on creating of very attractive music content and making it available where consumers want it, when they need it, and in the format, they want it. This has helped them to maximize the demands for its artist works. Of more importance is the diversification of its product range, which has been a routine exercise as part of their business products. New corporate partnerships have been created and therefore making EMI’s music available in more than 56 countries. However, this market diversification has posed a greater challenge due to sprouting of both physical and digital piracy. However, through a series of successful legal suits the company has made progress in combating unscrupulous pirates. Another tool EMI continues to use in order to broaden its international market is by establishing right relationships on the right terms. This has made them to be in the fore front of the music industry and there fore exploiting new products and possibilities that digital technologies brings e. g. this innovative digital approach, saw EMI music produce the first ever album available on i-tunes. An indicator of how EMI music is exploiting new opportunities that digital technologies brings (http://billboard. blogs. com/billboardpostplay/2005/06/sales_and_marke. html) . Through these digital innovations, EMI music has therefore ventured in a wide geographical region with ventures in N. America, Japan, Continental Europe, Latin America, Australia, and in S. East Asia. In all this regions EMI music has entered into joint ventures with local companies, making its products to be widely accepted by the locals, a phenomenon, which could have been the other way if EMI music decided to go on its own. These international ventures have been successful because British had many colonies across the globe. Therefore, it has been easy to market EM products in the common wealth countries (http://www. ybase. com/detail? id=1025595). EMI limited is now one of the four leading companies after Universal music group, Warner music group and Sony BMG. Therefore, measures to protect it and make it sustainable strong in the music industry market have to be arrived at. His measures are not only purely for protection but also for building the company further. An example of such measure was EMI’s bold proposal move to buy its music rival Warner group. EMI argued that this move will not only cut down the cost of unnecessary competition but also will add value to the company share value in the London stock exchange market. Warner on its side did not take the proposal positively. EMI has also invested hugely on intensive marketing and promotion through collaboration with mobile phone manufacturers e. g. T-mobile which uses EMI music as its ring tunes. In addition, EMI music has entered into contracts with advertisers and media houses as a way of diversifying its revenue opportunities. Another milestone EMI has achieved in protecting its market share is by proper use of copyrights and hence reducing piracy. Critical success factors In order to achieve all the above strategies and objectives, EMI had to come up with a series of practices. These practices, which are in other words referred to as critical success factors, included the following; developing a distinctive approach towards its list of artists, which are its main assets. Also making consistence investment in artists with long-term carrier potential and maximizing its local and global sales. Another factor was getting in partnership with willing music companies across the world. This approach was seen as the only way EMI products would be readily accepted by customers globally. From EMI’s financial and performance data, it is evident that to some extend they achieved these success strategies. This is clearly shown by the number of business ventures it entered into the globe e. g. in Asia, Australia, North and South America among many other places. In addition, the roster of artists affiliated to EMI speaks volumes about this. It s evident then that EMI’s strategies and objectives were very much appropriate initially. This is the reason as to why EMI has been successful for a very long period. The strategies were in line with its resources and capabilities. EMI’s recourses and capabilities It is evident that the long term EMI’s success did not just come on a silver platter, it was occasioned by; intensive investment of capital, intensive marketing and promotion, tireless efforts by its skilled and able workers, regular releasing of albums by its long roster of artists, and lastly prevailing peace and stability in many countries it ventured into. To begin with, the main asset towards the support of EMI’s strategies was their large numbers of artists who were blessed with immense real musical talent. These artists released new hits every now and then and therefore this made EMI to be constantly in business, hence its expansion to overseas market. EMI being a company that started back before the start of the world war two stands a better chance in terms of competitive advantage from its rivals. This is so because its long time presence in music production industry makes it to have built a reputation with new and old artists. Long time presence in music industry makes it to be popular with its customers and therefore its volume of sales have always been high until lately when it started making losses. To satisfy its customer s demand as we saw earlier EMI achieved this by investing heavily in new technology whereby new brands of products were released every now and then. This new technology was achieved through EMI’s large workforce of able and skilled technicians. EMI group have two branches i. e. EMI music, and EMI publishing though they are very much separate from one another as its normal in music industry. These two branches have contributed a lot in making EMI what it is today. This is so because they supplement one another in that, the publisher branch publishes and records musical tracks while the music branch offers distribution and marketing services and thus EMI managed to sail successfully in its business endeavors. Its variety of branches also gave its customers a wide choice of products. These brands included music packaged in physical devices like disks and music digitally delivered to customers online. The above recourses and capabilities and many more others are what made EMI to be strategically capable in edging out its rivals, business wise. An evaluation of EMI’s current strategies Today the company being under the ownership of Terra Firma it has to make new strategies as one of the core actions in its efforts of regaining its lost glory. An example of these strategies is the labor force down sizing which its new owner, Mr. Guy Hands, brought in. Literally, this strategy will mean that a quite number of workers will face the axe. Its suitability therefore is wanting, because it will be contracting the company’s initial policies since quite a number of sectors of production will remain understaffed. All the same, it is worthy the cause since in the end expenses will shoot down and the saved funds channeled towards the main objective of reviving the once renowned music powerhouse (http://helium. com. tm/494190/music-industry-dying-painful). By looking at EMI’s business environment it not clear whether it will regain its lost market share. This is because the take over by terra firma was worsened by the walking away of some of it’s of long time artists therefore it will be difficult to win the back. It can also be argued that Mr. Guy Hands strategy was not in good faith because may be his main intention was to come up with a plan that will see him recover his money he paid for the takeover deal (http:www. whatmakesagoodleader. com/Porters-five-forces. html). In terms of feasibility, which is concerned with whether the strategy is implemental it can be said that cutting the labor force although easy to implement can be of no consequence when it comes to regaining its lost market share. This so because when some of EMI’s artists left, they obviously signed contracts with other music companies, which are probably its three major rivals and therefore increasing the level of competition. Basing this argument on competition, cutting the number of employees will not bring down the level of competition. Again, EMI badly needs the services of some of its experienced workers to turn around the situation facing it. For instance, EMI needs the services of IT technicians to bring new and fresh technological ideas to gain that competitive advantage over its three main rivals. It is in order that the money which were to be paid to the retrenched workers will be invested in researching for more technology, but in real sense new technologies mean more labor force to work on it (http://www1. ximb. ac. in/users/fac/dpdash/dpdash. nsf/pages/BP_Evaluation). On acceptability of this strategy, it remains to be seen because now EMI has been faced with financial constraints and hence it’s subsequent change of ownership. This change of ownership saw EMI being delisted from the London stock market, and mass walkouts of long time loyal artists. This is a phenomenon, which means that its volume of sales went down considerably, and consequently making EMI to find its self in a financial quagmire. This also affected the capital structure of the company with the shareholders being forced to sell their shares to the new owner. This policy also affected the functions of different departments in the organization. Some departments were merged, while others were scraped all together. The company’s reputation also went down especially its customers, suppliers lost faith in it, and therefore it can be said the general acceptability of this strategy was relatively poor. In conclusion it can be deduced that it will take some time for the company to fully regain its lost glory this so because in the music a single flop can lead to long time consequences. Music production is unique in that it involves the signing of long-term co tracts with artists, suppliers and stakeholders and therefore breaching such contracts is not a common thing. Unless during abnormal occurrences like in the case of the take-over of EMI by Terra Firma. However, EMI can build on from its other range of products to regain its popularity and market share.

The Amish Community: the Effects of Subsistence on Aspects

The Amish Community: The Effects of Subsistence on Aspects of a Culture Tristin Bovee ANT 101 Ilda Jimenez y West October 29, 2012 The Amish Community: The Effects of Subsistence on Aspects of a Culture Any person who observes an Amish community may catch a glimpse of a lifestyle that looks as if it adheres to no modicum of logic. Why would a whole group of people choose to live without the technology that makes life so much easier? The answer is simple and uncomplicated; cultural preservation.The Amish are culturally aware of themselves, and as such have put forth the effort to sustain their traditions and way of life for hundreds of years (Kraybill, 2001). The further technology advances in the world outside of the Amish community, the broader the Amish lifestyle becomes from the modern American culture amongst which they live. However, if the Amish belief system is viewed from an anthropological perspective, their values and reasoning is much more understandable to modern thinkers . There are many different sects of the Amish belief system but for the sake of simplicity, this paper will concentrate on the Old Order Amish.The Amish faith sprung out of traditional Protestantism in the sixteenth century. Then referred to as Anabaptists, the Amish believed that baptism should not occur in children or infants, but only in adults that can make the decision for themselves (Kraybill, 2001). They also called for a separation between church and state, and a return to literal interpretation of the bible. Suffering extreme persecution for their beliefs, the Amish fled to northern Europe to escape harsh treatment from authorities and religious leaders alike (Fischetti, 1997).While living in these remote regions, the Amish grew dependent on agriculture for their livelihood. Agriculture has been the primary mode of Amish life ever since. Many Amish beliefs today are stemmed from their subsistence strategy of emerging agriculture. Body The most widely known belief of the Ami sh community involves the refusal to use electricity or modern technology, such as television, in their homes. The Amish belief system is centered around family and community values and as such, they hold a strong conviction that modern technology shatters those relationships (Fischetti, 1997).The use of electricity opens the doors for mass media influence which holds the possibility of fracturing Amish traditional values. The very values that the Amish hold are a result of their emerging agricultural subsistence. When livelihood depends on bringing in crops and dairying, community and family are the primary modes of labor, and cooperation is of the utmost importance in order to maintain their way of life. Some analysts argue that the individualism seen in modern cultures is caused primarily by industrialization (Kraybill, 2001).By avoiding modern technology and said industrialization, the Amish believe they are maintaining their closely knit communities. From the etic perspective, this may seem to limit the quality of life that the Amish live, especially their youth, but from an emic perspective, this is the lifestyle that they know works for them and does not challenge what they believe. Amish adults are only looking out for the wellbeing of their children on a spiritual level. Like band societies, the Amish do not believe in accumulating wealth; they believe in having what one needs to survive.Beyond enduring, what is important to them is helping each other, which is an aspect in most cultures that grow or forage for their own food (Marlow, 1996). Amish and band societies have much in common, such as their reciprocal economic system of general reciprocity. A reciprocal economic system is a variety of trade between family members (Nowak & Laird, 2010). General reciprocity is an exchange without an instant return or a determined value of the trade (Nowak & Laird, 2010); this is what the Amish community practices between members.Within the Amish, assistance or supplies are given freely to those who are in need of it; the provider knows that anyone in their society would do the same for them under similar circumstances. Due to their belief in self-sufficiency within their community, the Amish do not believe in government assistance. Coupled with the collective Amish decline of private health care, one may wonder how they pay for medical expenses; their church and community. The Amish church picks up most medical costs, and what it does not cover is picked up by the individual family and community.The Amish lifestyle is based upon the literal interpretation of the Christian bible, as well as a set of unwritten, adaptable guidelines called the Amish Ordnung. The Amish Ordnung provides the Amish community with cultural capital, or awareness of the morals, principles, convictions and responsibilities of Amish life (Kraybill, 2001). It outlines correct behavior, clothing choice and technologies that are deemed acceptable for use without fear o f destroying the family (Donnermeyer & Friedrich, 2002). The guidelines that the Amish Ordnung outlines are changeable.This is to better facilitate solutions toward the difficulties of living in contemporary society while maintaining their cultural heritage and beliefs (Donnermeyer & Friedrich, 2002). While many people living in modern society have faith of some kind, the Amish live their faith every day. Every aspect of their life is centered around their biblical interpretations and beliefs. Family and community are a huge part of the Amish belief system which is evident by the way their kinship systems work and live together. The Amish are a patriarchal society.Men are the breadwinners and thus the head of the household; women ensure the upkeep of the home and the upbringing of the children (Donnermeyer & Friedrich, 2002). These gender roles begin at a very young age. In some societies, such as pastoralist societies, this division of labor via gender creates an environment of ine quality in favor of male family members (Nowak & Laird, 2010). This is not the case in an Amish household; each family member is respected and valued for the person they are, and also for the work they accomplish.The strong nuclear family and the division of labor being gender-based provide the Amish with a strategy to impress upon their children the importance of their beliefs (Donnermeyer & Friedrich, 2002). Young members of an Amish community are not required to be baptized into their faith until eighteen years of age (Kraybill, 2001). Eighteen years living within an Amish community results in these kids knowing nothing else and it is often easy for them to make the decision to continue living their experienced lifestyle. However, should anAmish child refuse, they would be shunned. Shunning is the practice within the Amish community of excommunicating members who do not hold to the community beliefs. Most parents would like to keep their children as close as possible, which is ju st another motivation for immersing their children in the Amish world in order to keep them from being shunned. Often, two or three generations of extended families live in neighboring homes and work the same farmland. This is because a large part of who makes up an Amish community is determined by geographic proximity (Kraybill, 2001).Amish grandparents will often retire to a home on the farm referred to as a dowdy house (Donnermeyer & Friedrich, 2002). These practices demonstrate the provision of a support system through all stages of life. Societies which practice agriculture for subsistence often establish large families to assist with the amount of labor required for farming (Nowak & Laird, 2010). This is demonstrated in Amish families, which on average produce six children per nuclear family (Kraybill, 2001). However, agriculture is becoming less common amongst Amish communities as there is little farmland large enough to accommodate them.This has led many Amish families to re cognize the importance of family planning, since little farming requires less farm labor and family assistance with farm chores (Donnermeyer & Friedrich, 2002). In addition, many Amish families have turned to selling crafted items to supplement the income lost from the declining amounts of agriculture. In the book, Riddle of Amish Culture, author Donald Kraybill (2001) states that â€Å"the hallmark of Amish society has been a close-knit, highly integrated community where the threads of social life are woven into a single fabric that stretches from cradle to grave† (pg. 19, para. 4).This quote emphasizes the Amish social life centering on family, community and church from birth to death. Social activity in the Amish community can be described in three words; family, community, and church. Amish society is organized into three basic social units. The first unit, the settlement, consists of Amish families living within a common location and typically ranges in size from a dozen families to several thousand. The second unit, the district, is the organizational unit above the family and refers to the church. One church district usually includes twenty-five to thirty-five families within the immediate area.The third unit, affiliation, is the collection of church districts that hold similar religious practices and cooperate with each other (Kraybill, 2001). Amish children are taught in parochial schools, in which the highest level of education achieved is the eighth grade (Kraybill, 2001). The Amish believe that their way of life does not require more than an eighth grade education; most Amish children know how to run a household well before they finish their schooling. Conclusion If it weren’t for their way of life, they would have been acclimated to societal norms long ago.However, the Amish people are capable of seeing the world from an emic and etic perspective, ostensibly at the same time. Because of this awareness, they are able to take the corre ct steps to ensuring the survival of their cultural and spiritual beliefs. REFERENCES: Donnermeyer, J. F. , & Friedrich, L. (2002). Amish society? : An overview reconsidered. Journal of Multicultural Nursing & Health, 8(3), 14. Retrieved from http://search. proquest. com/docview/220297959? accountid=32521 Fischetti, P. R. (1997). The Amish. Washington, United States: Educational Extension Systems. Retrieved from http://search. roquest. com/docview/189310852? accountid=32521 Kraybill, D. B. (2001). Riddle of Amish Culture (Revised Ed. ). Baltimore, MD, USA: John Hopkins Univeristy Press. Retrieved from http://site. ebrary. com/lib/ashford/docDetail. action? docID=10021650&ppg=2 Marlow, E. (1996). Teaching about another culture? : The Old Order Amish. The Social Studies, 87(4), 161. Retrieved from http://search. proquest. com/docview/274834778? accountid=32521 Nowak, B. , & Laird, P. (2010). Cultural Anthropology. San Diego, CA: Bridgepoint Education, Inc. Retrieved from https://conte nt. ashford. edu/books/AUANT101. 10. 2/sections/ch00

Compare & Contrast Edgar Allen Poe's The Tell Tale Heart and The Fall Essay

Compare & Contrast Edgar Allen Poe's The Tell Tale Heart and The Fall of the House of Usher - Essay Example â€Å"†¦found myself, as the shades of the evening drew on, within view of the melancholy House of Usher. I know not how it was - but, with the first glimpse of the building, a sense of insufferable gloom pervaded my spirit. †¦I looked upon the scene before me - upon the mere house, and the simple landscape features of the domain - upon the bleak walls - upon the vacant eye-like windows - upon a few rank sedges - and upon a few white trunks of decayed trees†¦Ã¢â‚¬  (Baym/Poe, 1553) Against this gloomy background we are introduced to the narrator who remains nameless as is the narrator in The Tell-Tale Heart. In typical Gothic fashion The Fall of the House of Usher’s narrator introduces a striking contrast. He is about to enter the gloomy house with a view to bringing some cheer to his friend, Roderick Usher’s melancholic mood. (Byam/Poe, 1553) True to Gothic form Poe has succeeded in introducing us to a subliminal element. This is a subliminal element in that the reader will not hesitate to latch onto as a false sense of security, expecting brightness and a cure to the malady afflicting Roderick Usher. This is a typical technique of Gothic writers. (Punter, 116) The Gothic element of fear is set up in a different way in The Tell-Tale Heart. The narrator first introduces us to fear that has been instilled in him as a result of the physical condition of an old man’s eye which he described as: â€Å"One of his eyes resembled that of a vulture -- a pale blue eye with a film over it. Whenever it fell upon me my blood ran cold, and so by degrees, very gradually, I made up my mind to take the life of the old man, and thus rid myself of the eye for ever.†(Baym/Poe, 1589) Both tales describe madness in a similar nature. Although in The Fall of the House of Usher, madness is viewed as a malady to be cured while in The Tell-Tale Heart madness is viewed with optimism. Usher who is a hypochondriac complains of having an over sensitivity to sight and sound

Collective Security Essay Example | Topics and Well Written Essays - 1500 words

Collective Security - Essay Example It was to be an organization that would use peaceful negotiation to maintain international peace and security. Moreover, it would be an organization where all member states would be bound by the belief that all acts of "aggression and war are crimes against humanity" (Harney), and nations would therefore consider it their duty to desist from and prevent aggression. After any major conflict, prevention of future conflicts is always high on the agenda. To this end, the "favorite technique is to institute measures of co-operation and consultationwith a view to preventing war by moderating and restraining the free-for-all operation of the international anarchy" (Buzan, 163). Thus the setting up of the League of Nations, [and later the United Nations] was a paradigm shift from a policy of national defence to one of collective security. However, the League of Nations failed to achieve its goal of securing international peace and security, amply proven by the fact that the world was at war again within twenty years of its formation. Nevertheless, the failure of League of Nations cannot be called a failure of the idea of collective security. It was more a failure of political will amongst nations to look beyond their own short-term gains in order to make collective security a workable proposition. According to Meg Harney, "While an excellent idea in theory, the League met with repeated problems simply because the nations had not adapted their foreign policy to change to look after, instead of looking after the interests of the League as a whole working unit". The lack of political will among the bigger nations to implement collective security is evident in the stand taken by the big powers vis--vis the League of Nations. The rejection of the Treaty of Versailles by the US and by extension to the League was almost a 'death blow' to the fledging organization. As a result of domestic political compulsions, US President Woodrow Wilson failed to garner the support of the Senate, which according to the US Constitution is the body responsible for ratification of any treaty. The Senate voted against the Treaty and as a result the US did not become a member of the League of Nations. This left Great Britain, France, Italy and Japan as the main powers in the League of Nations. According to Karl Schmidt, "The majority of the British public supported the ideals of the League, but the British government viewed the League largely with indifference". This was largely due to the fact that men like Lloyd George, Stanley Baldwin and Curzon who dominated the government of the day believed in the 'old diplomacy'. Lloyd George preferred, as per Karl Schmidt, "Diplomacy by conference - where the great powers would meet in a less formal setting to discuss problems - to any such system as the League". Apart from this, the British were also affected by the US defection, as they did not want to shoulder the responsibility of single handedly securing the peace in Europe. France supported the League of Nations less for its idealism and more as a tool for securing its own protection. Ever fearful of an attack from Germany, the French leaders saw no difference between its own national security concerns and the League's collective security elements. Italy on the other hand, viewed the League with a certain amount of skepticism, which turned to dislike once Mussolini came to power,

Strengths and weaknesses of viral marketing Essay

Strengths and weaknesses of viral marketing - Essay Example Contrary to expectation, Leskovec, Adamic and Huberman, found that the chances of infection decreases as interaction increases (Leskovec, Adamic and Huberman, 2007, P.14). Therefore, marketers should avoid providing excessive incentives for customers to recommend products due to the corresponding weakening of credibility after the first recommendation. They also found that individuals have influence over only a few friends in network based epidermic models. Leskovec, Adamic and Huberman, recommend that smaller tightly knit groups are more conducive to viral marketing (Leskovec, Adamic and Huberman, 2007, P.14). Rationale for viral marketing Viral marketing exploits the established social networks between people by encouraging customers to share product experience and information with friends. It is important for marketers to understand the context in which viral marketing works and the qualities of products for which it is most effective. This is important in order to ensure that the right strategy is adopted to create favorable customer attitudes towards a product (Blythe, 2005, P.110). It can be argued that some services used by people to communicate are naturally suited to viral marketing because such products can be advertised as part of communication. Examples of such products are email services like Yahoo and Hotmail which were adopted very fast because every message sent through them was an advertisement for the service and the service was free. Hotmail spent only $50 000 on traditional marketing but still acquired 12 million users in 18 months. By the end of 2000, Hotmail had over 70 million users with 270 000 new accounts opened each day. Google’s Gmail grew...This is important in order to ensure that the right strategy is adopted to create favorable customer attitudes towards a product (Blythe, 2005, P.110). It can be argued that some services used by people to communicate are naturally suited to viral marketing because such products can be advertised as part of communication. Examples of such products are email services like Yahoo and Hotmail which were adopted very fast because every message sent through them was an advertisement for the service and the service was free. Hotmail spent only $50 000 on traditional marketing but still acquired 12 million users in 18 months. By the end of 2000, Hotmail had over 70 million users with 270 000 new accounts opened each day. Google’s Gmail grew rapidly in spite of the fact that customers had to sign up for the mail service through a referral . Most products cannot be advertised in this way; in any case, the choice of products on offer has increased as a result of the emergence of online marketers who can supply a wide variety of products. Another aspect of online retail is the fat tail phenomena, where a large portion of the sales consists of obscure products. For instance, at Amazon.Com 20 to 40 percent of unit sales fall outside the top 100 000 ranked products. Some online marketers argue that the fat tail indicates that key products with low sales volume contribute significantly to overall sales.

Addonney Beauty Shop Coursework Example | Topics and Well Written Essays - 4000 words

Addonney Beauty Shop - Coursework Example This project will contain the E-marketing Plan for Addoony Beauty Shop. Some of the topics that will be discussed in this project are: - Firm description - Addressing the role of internet in marketing firm’s products/services - Online Consumer Behavior Addoony is an e-commerce company designed to become the market leader in Web-based sales of beauty services and products. The shop is located in Qatar. Although many Internet companies have recently joined the market and created stiff competition and failed, the Internet is expected to support several e-commerce businesses for many years to come. Most of the dot-coms failed to establish their ground in the e-market because of poor strategies that they laid for their businesses that had no true revenue streams. Addoony tends to overcome these problems with easy to use website for its customers and a distribution system that is efficient for their products throughout Qatar. Addoony’s mission is to provide the best services and products using the Internet to lower the consumer's cost. The online shop exists to attract and maintain customers through their daily interaction with the website to check for any new product in the market and the introduction of new services. When Addooney’s beauty shop adheres to this maxim, everything else will fall into place. The shops services will, therefore, be expected to exceed the expectations of the customers in Qatar. This will help maintain an enormous proportion of clients to sustain the shop for long and .further help to advertize it. In the coming years, the beauty shop intends to create an icon in e-commerce. In the process, it will brand in the sale of beauty products and services and will grow to a high generating revenue online shop.

Capitol Budgeting Long Term Financing Assignment - 4

Capitol Budgeting Long Term Financing - Assignment Example Consequently, the operating budget will be capital dependent on the long-term goals of a firm. Capital budget decisions are made independent of operating decisions. Consequently, managements make long-term capital commitments without understanding the repercussions for daily operations. In addition, they are not flexible thought out the year from draft day to end of the financial year. In case an emergency arises at a certain point, it impose capital strains on the operating budget and the effectiveness of a company declines, as the management tends to cut the budget to respond to the emergency at hand (Mary Alexander, Infusion Nurses Society, Ann Corrigan & Judy Hankins, 2010, p. 137). Operating budgets in some firms operate on fixed asset depending on the season of sales. They mostly entail heavy inputs that later give a considerable profited output. With capital budgets in sight and the knowledge that cash is limited, companies tend to pull out on some projects that have low yields and the amounts set for operations reduces accordingly. In conclusion, Capital budget is not solely responsible to affect operating budget, but plays a major role in determining the operations of a

Relationship between the physical body and the technology Essay

Relationship between the physical body and the technology - Essay Example Relationship between the physical body and the technology â€Å"The nineteenth century demanded the functional specialization of man and his work; this specialization makes one individual incomparable to another †¦, however, this specialization makes each man the more directly dependent upon the supplementary activities of all others† (Simmel, 1903). Surveillance strategies were enacted to negotiate pay or to track wages. This dictated the impersonal ordering of the clock, engendering feelings of alienation as the individual perceived themselves different from, yet the same as, their co-workers, yet had no room to explore this difference. Explorations into this mechanized realm produced the phantasmagorical, characterized by fantastic imagery and incongruous juxtapositions. Through this imagery of the Dada, Surrealism and Letterism movements, the Situationists Movement arose, providing â€Å"their critique of modern culture, their celebration of creativity, and their stress on the immediate transformation of everyday life† (Marshall, 2000). ‘Everyday’ life, they maintain, deadens the mind into numb acceptance, while exploration of the surreal awakens subjectivity. This led to the concept of psychogeography as part of the system of unitary urbanism or â€Å"the study of specific effects of the geographical environment, consciously organized or not, on the emotions and behavior of individuals† (Situationnise Internationale, 1958).

IFRS AND GAP CONVERGENCE Essay Example | Topics and Well Written Essays - 1000 words

IFRS AND GAP CONVERGENCE - Essay Example GAAP stands for General accepted accounting principles and are the set of standards developed by US, keeping their needs in mind. On the other hand, IFRS stands for international financial reporting standards are standards developed by UK. In the past financial statements were relevant to these respective countries only but globalization has called for the need of one set of standards. Convergence of international accounting refers to the goal and the path taken to reach one set of standards that are followed throughout the world. The goal is to eliminate the differences and to improve the standards. Various accounting textbooks now feature a mixture of both standards, by presenting financial statements in both formats. The aim is to inform students about the difference in language and presentation so that they apply the relevant standards in future. Currently both organizations aim to converge GAAP of US and IFRS of UK and later they plan to develop one set of standards for the worl d. ... This is because these companies often have to prepare two sets of financial statements to satisfy different stakeholders. The convergence process has helped improved standards to a large extent but there are various differences that have not yet been eliminated. DIFFERENCES Revenue recognition Under the US GAAP the revenue is recognized according to fixed prices or prices that are determinable therefore the results are not recorded as revenue until the contingency is resolved. Under IFRS however depends on the ability of the entity to measure the revenue that is being considered and the economic benefits associated with the revenue. This often results in a difference in â€Å"revenue recognition† as the revenue is recognized earlier under IFRS and later under GAAP. Sale of goods- continuous transfer Another major difference is that GAAP does not allow cost to cost revenue recognition and the revenue under GAAP the revenue transaction is usually deferred if the revenue cannot b e measured on a reliable basis. IFRS on the other hand only defers revenue in instances only when an act is more significant than others. The level of significance depends on the situation in hand. Barter transactions Under GAAP the fair value of goods and services is used when the value surrendered is not clearly evident under the barter transaction. Under IFRS the fair value of goods and services is used only when the value is not determinable. SIMILARITIES Barter transactions In both IFRS and GAAP companies are required to use the fair value of goods and services as the starting point when measuring a barter transaction Accounting policy: The prior and comparative years are restated in both sets of

The business of water Essay Example | Topics and Well Written Essays - 2500 words

The business of water - Essay Example Investopedia defines it as a corporate proposal to both assess and take blame for effect of company’s activities on social welfare and environment. This term usually applies to the efforts made by a company that steer away further and may be needed by environment protection groups and regulators. The Corporate social responsibility may also be known as â€Å"corporate citizenship† and can take into account sustaining short-term costs that do not give a direct financial gain to company but foster positive environmental and social change (Investopedia, 2013). Most of the companies enjoy immense power in community and national economy. They organize many of their assets and have billions of dollars at their disposal for social investments for the purpose of corporate social responsibility. ... The aims of this assignment are to critically assess various theories pertaining corporate social responsibility based on CSR four part model in accordance with Business of water case; and to critically evaluate the affect of demand and supply of water on corporate social responsibility initiatives such as Partnership agreements as mentioned in the case (Investopedia, 2013). Task 1 In 1979, Carroll classified Corporate Social Responsibility in a paper on performance of corporate culture in which he gave out four theories of corporate social responsibility: legal, ethical, discretionary, and economic. These four layers show that business history gives a premature emphasis on legal and economic aspects first and then on discretionary and ethical aspects of CSR. In 1991, he first presented this model of CSR in the form of a pyramid as the following figure represents. It was proposed that even though all the components are not found to be mutually exclusive, it assists the manager to vis ualize the varying kinds of duties which are in relevance to each other (CSRQuest, 2013). (CSRQuest, 2013) In 2004, Carroll tried to take into consideration the stakeholders’ viewpoint. Economic responsibility holds the idea that one should do what global capitalism asks him to go. Legal responsibilities contain that company’s usually only do what global stakeholders want them to do. Ethical responsibility says that do what global stakeholders expect you to do. The philanthropic responsibility however believes that do what global stakeholders require you to do. This was the overall emphasis by Carroll (CSRQuest, 2013). This four-part model of CSR has been immensely cited and used in literature. Some reasons

High school Essay Example for Free

High school Essay Tamil Nadu is regarded to be one of India’s star performers in the sector of elementary education. The results of the 2001 Census show that Tamil Nadu has attained third position behind Kerala and Maharashtra both in terms of overall and female literacy. It recorded close to 100 per cent gross enrolment ratio (GER) at primary and upper primary levels based on 2007 estimates. A major legislative effort for the universalisation of education in line with the constitutional mandate has been the introduction of the Tamil Nadu Compulsory Education Act, 1994. Under this Act it is the duty of the government to provide the necessary infrastructure (schools and teachers) for ensuring universalisation of elementary education. Parents are also liable to be fined if they do not send their wards to school, though this rule is not very strictly enforced as most of the children not going to school come from poor backgrounds. Tamil Nadu’s high enrolment statistics are also the result of the number of welfare schemes that the State government has introduced in the elementary education sector. The large number of missionary and private schools are also playing a role in the spread of education. The government provides textbooks, uniforms and noon meals to the pupils making it a State where the per child spending is much higher than in educationally backward States such as Bihar, Assam, Andhra Pradesh, Rajasthan and others and is higher than the all-India average. The State is making an endeavor to provide primary schools within a one km radius of human habitations with a population of 300 and above to increase their accessibility. It is also a State that has actually spent most of the funds allocated to it by the Centre under the SSA scheme, in contrast to States like UP, Bihar and Assam that have huge unspent amounts. Tamil Nadu students stood first in the country in mathematics, language and reading comprehension skills according to the national mid-term achievement survey of Class III children commissioned by the NCERT in collaboration with the MHRD and the SCERT and SSA wings of the States recently. But it has come to light that local bodies like corporations and municipalities are not fully utilizing money collected as education tax as a percentage of property tax under the Tamil Nadu Elementary Education Act and this is affecting the quality and quantity of formal education provision at the grassroots level. While the general literacy rate in Tamil Nadu as per 2001 data is 73. 5%, wide disparities exist across districts, gender, and area of residence as well as social grouping. The literacy rate of the SC and ST populations are consistently lower in all the districts. The retention rate within and after the primary school level is also not very impressive and there is a high percentage of repeaters. This is particularly so in the case of the STs and SCs. It is to overcome this discrepancy between education offered in different kinds of schools, between rural and urban schools and to overcome other numerous ills that have crept into the education system—such as arbitrary collection of fees, induction of daily waged, inadequately qualified para teachers, rote learning, examination stress, problems related to the medium of instruction and so on—that the State government constituted the Muthukumaran Committee, which submitted its report in 2007. This committee had the mandate to work out a framework of a uniform pattern of education in Tamil Nadu and to make recommendations for improving its quality. The report of the Committee recommends only one autonomous board, The Tamil Nadu State Secondary School Education Board, instead of the existing four State level boards—Matriculation, Anglo-Indian, Oriental and State Board. Schools coming under this integrated Board would follow a common syllabus ensuring an equitable school education in the State not conferring any undue advantages with regard to admission into higher educational institutions for students completing their school education from one particular Board. Equitable standard education is to be provided by a Common School or Neighbourhood School system, which with uniform syllabi would help to ‘decommercialise’ educational institutions and put an end to many a private management that does not feel sufficiently accountable to society in this crucial sector. The spiraling cost of education starting at the nursery level is cementing caste-class and rural-urban divisions. A common school system using the mother tongue as a medium of instruction would make equal education accessible to all without discrimination. A common school system also means a common examination pattern. The report of the Committee advocates a reasonable teacher-student ratio of not more than 1:30 and doing away with faulty textbooks and a system of rote learning. It emphasizes the promotion of analytical and rational skills that would equip the students to learn by themselves; a testing and evaluation pattern that involves the application of concepts learnt rather than mere reproduction of facts. The school syllabus should not overload students with information but instead kindle their interest in the subject and teach them how to search for more information and conceptualize it. Traditional knowledge should be incorporated and made part of school education. Evaluation should be comprehensive and not just of academic achievements, and that too only marks based. Evaluation should include an assessment of student abilities and performance in academics, the arts, sports and games, values, reading habits, character, conduct and other extra-curricular activities. Schools should not only lay emphasis on academic subjects but also on moral education. Here the Committee suggests that it may be better to have a progress book with entries made from time to time and also periodically sent to the parents so that they may be made aware of their child’s progress. Regular consultation with parents about their wards’ progress and achievements and educational goals is a must. A sheet of paper containing marks obtained in public exams is not enough to understand a student’s development and potential. If the marks obtained in only one exam are going to decide the person’s admission into an institute of higher learning then all stress is on preparing for this exam neglecting other exams and activities. The chance or temptation to indulge in malpractices is also high. Marks obtained in a one-time exam also are no accurate reflection of the student’s actual knowledge and achievement level and potential. Treating exams and marks as more important than life itself has meant the death of many a student. Finally, children belonging to linguistic minorities should be allowed to gain instruction in their respective mother tongue, while all students in standards 5 or 8 ought to have a specific level of knowledge in Tamil and English so that these languages can be used for communication. No student should be dropped and he/she should be allowed to grow in the chosen field of interest and in accordance with their individual capability. A simple pass or fail should certainly not be a deciding factor in a person’s life. While the government has accepted the notion of one board for school education other major recommendations of the Muthukumaran Committee on education reforms are being sidelined by the State government. In fact, some government run schools are changing the medium of instruction to English and not all schools teach Tamil, though this is compulsory as per current State education law. Moreover, schools with an eye on the results in board exams and aiming at future lucrative career possibilities for their students are introducing modern European languages like French (German is waiting to be introduced on a larger scale on the school level) that are supposedly high scoring subjects in comparison to Tamil, which is seen to be difficult even by those whose mother tongue it is. There is almost everywhere an exodus from government run schools to aided or private schools because of the perceived better quality and the lure of an English medium education, which is regarded by parents to be necessary in today’s world. It is to remain viable and not lose out in this competition for students that government run schools are increasingly offering English medium instruction also, although the English medium sections are permitted only on a self-financing basis. The non-acceptance of important recommendations by the Muthukumaran committee is thus in line with the general pro-globalisation trend in the Tamil Nadu economy as a whole. Current education system Why is India still a developing country and what is stopping it from being a developed country? India’s education system as a stumbling block towards its objectives of achieving inclusive growth. India is going to experience a paradox of nearly 90 million people joining the workforce but most of them will lack requiste skills and the mindset for productiveemployment according to a report in DNA. India has about 550 million people under the age of 25 years out of which only 11% are enrolled in tertiary institutions compared to the world average of 23%. . I will be focussing on how the education system’s failure is leading to another social issue of income inequality and hence, suggest certain policies to improve India’s education system and reduce inequality. Problems and drawbacks The really critical aspect of Indian public education system is its low quality. The actual quantity of schooling that children experience and the quality of teaching they receive are extremely insufficient ingovernment schools. A common feature in all government schools is the poor quality of education, with weak infrastructure and inadequate pedagogic attention. What the government is not realising right now is that education which is a source of human capital can create wide income inequalities. It will be surprising to see how income inequalities are created within the same group of educated peopleSo if the government does not improve education system particularly in rural areas the rich will become richer and the poor will get poorer. Hence, it is imperative for the government to correct the blemishes in India’s education system which will also be a step towards reducing income inequality. Another reason for poor quality of education is the poor quality of teachers in government schools . Government schools are unable to attract good quality teachers due to inadequate teaching facilities and low salaries. The government currently spends only 3% of its GDP on education which is inadequate and insufficient. To improve the quality of education , the government needs to spend more money from its coffers on education. Most economists feel that the only panacea to the ills of the public schooling system is the voucher scheme. Under the voucher system, parents are allowed to choose a school for their children and they get full or partial reimbursement for the expenses from the government. But however, the voucher system will further aggravate the problem of poor quality of education in government schools. Such a system will shift resources from government schools to private schools. This will worsen the situation of government schools which are already under-funded. Moreover, if the same amount given as vouchers can be used to build infrastructure in schools then the government can realize economies of scale. For example- The centre for civil society is providing vouchers worth Rs 4000 per annum to 308 girls. This means that the total amount of money given as vouchers is Rs 1232000. If the same amount can be used to construct a school and employ high quality teachers who are paid well then a larger section of the society will enjoy the benefit of education. A school can definitely accommodate a minimum of 1000 students. I hope government takes certain appropriate policy measures to improve the education system otherwise inequalities are going to be widespread and India’s basic capabilities will remain stunted. Let us strengthen the case for a stronger education system. Conclusion Certain policy measures need to be taken by the government. The basic thrust of government education spending today must surely be to ensure that all children have access to government schools and to raise the quality of education in those schools. One of the ways in which the problem of poor quality of education can be tackled is through common schooling. This essentially means sharing of resources between private and public schools. Shift system is one of the ways through which common schooling can be achieved. The private school can use the resources during the first half of the day and the government school can use it during the second half. It is important to remember that the quality of education is directly linked to the resources available and it is important for the government to improve resource allocation to bring about qualitative changes in the field of education. Common schooling is one of the ways in which government can use limited resources in an efficient way and thus improve resource allocation.

Leadership roles and work experience

Leadership roles and work experience I have always wanted options, security and authority. With these dreams, I have always wanted to get into leadership roles some day and thus I want to do a program that specializes in this subject area. My leadership roles and work experience have provided me with an excellent introduction to business, and they have sparked my interest in management, administration and finance. Taking into consideration my background is more engineering and information technology oriented I decided that graduate business school will be a very good decision. At this point in my life, I consider a MBA to be necessary since I need to gain a broader understanding of finance and to sharpen my analytical skills in order to be successful in corporate management. MBA program will allow me to concentrate in finance, strengthen my global business perspective, and provide me with the opportunity to study with and learn from people with varied backgrounds. The schools location in the financial city and in one of the most diverse cities in the world also suits me perfectly. Aside from advancing my career, I would also like to develop personally. Here I will develop my abilities to anticipate client needs and to engineer solutions that address these needs. In approximately 5 years, I will have the experience necessary to take on upper-level management responsibilities. In addition to being ambitious and motivated enough to put my heart into even mundane, low-level tasks, I am also extremely organized. This is one characteristic that has always received praise. I pay particular attention to detail, which I believe has contributed to my success thus far. I take pride in my work, and I look at it as a representation of myself. Maintaining the integrity of the firm is vital and errors are disastrous. When training new group members, I stress this point most thoroughly. I work in a group that currently has six members. The group serves as a central source of information for the firm, and its success relies on an extraordinary amount of cooperation from each of us. As a senior member, I am able to contribute to the group in several ways including: training group members, controlling the quality of the groups output, managing and accurately completing multiple requests with short turnaround times, gathering and conveying information, collecting and calcul ating data, maintaining databases, overseeing projects aimed at making long-term improvements to the groups processes, and strengthening my own foundation of knowledge to be used as a resource. Though I am an excellent team player, in business school I would like to sharpen my managerial skills. I have found that I need to overcompensate for my â€Å"soft† appearance in order to get my point across. I hope to improve my negotiating skills and to gain more experience in getting group members to carry their own weight. At the same time, I do not want to become a tyrant. To be effective, it is important for a manager to maintain the proper balance of power and compassion. Only in this way, will I be able to lead a team of people to realizing the goals of a firm. To satisfy my desire for success, I must continue my education. . I am very excited about entering an MBA program that will allow me to focus on my interest in finance as well as provide me with the career possibilities and exposure to resources, such as networks and learning tools, which I do not currently have. I know that my investment of time, energy, and money will be well rewarded. At this point in my life, I believe I have great potential to gain much from a business degree since I have been exposed to the business environment for the past five and a half years. I now posses a strong foundation to build upon and I am ready to assume the rigors and challenges of the MBA program. If one were to ask my friends to describe me they would describe me as a very pleasant, diverse, active and intelligent man. I think one of my most distinguishing characteristics is the diversity of experiences I possess. I am a science student with a flair for the arts. I am someone with technical aptitude and an interest in management. I also have a passion for traveling and understanding different cultures of the world. All these elements have given me a very broad outlook, with varying degrees of knowledge in a range of topics. I strongly believe that although some are not related directly, all these qualities will influence my graduate work.

Access to Medicine in India

Access to Medicine in India For a health system to be effective, access to medicines is a critical component. Hence, it is necessary that good quality medicines are available and affordable to the people. However, many countries and regions including India face several barriers in expanding access to medicines. According to WHO these include: Inefficient and Iniquitous Financing Mechanisms Over the years India’s public health system is found to be under funded. This has pushed several people to rely largely on OOP to meet their healthcare needs. Currently, the share of public to private health spending in India is found to be 1:4, in which drugs alone contribute with over 71% of all OOP expenditure of households. Under-funded public health system resulted in acute shortages and chronic drug stock-outs at all levels of care making both poor and non-poor financially vulnerable. As a result of this, poor populations are pulled even deeper into poverty (poverty-deepening), while a large number of above-poverty line households are subsequently pulled below the poverty line every year. One can observe an extremely low public spending along with huge variation between states and across districts within a state. From the data of 2010-2011 it is evident that in the states of Tamil Nadu and Kerala about 10-12% of health spending is towards procuring drugs. Where-as in states like Jharkhand, Punjab and Rajasthan it is only 2-3% of health spending that goes into drugs. Though there is significant improvement in drug procurement in the state of Bihar due to steep rise in the allocated funds (NRHM) during the same period the per capita spending on the drugs is very less (Rs. 8 per capita). High Drug Prices From a state of very high drug prices due to heavy imports in the pre-1970 era, with the aid of effective drug policies there was a rapid growth of the indigenous drugs companies which resulted in increased production of drugs both the bulk drugs and the formulations. This has resulted in the improved local availability of drugs and relatively speaking with lowest drug prices in the world. But, due to the ineffective policy changes the coverage of drug price control has reduced from 90% of the market in 1970 to 10% of the market in 1995. Due to these relaxed regulations pharmaceutical industry took an advantage of reaping high profits through complex price setting activities. Research has shown that the price of a same pharmaceutical ingredient under a therapeutic category vary around 1000% between the most expensive and the cheapest brands. Further, the variation between the market price and procurement price of similar drugs could range anywhere between 100% and 5000%. Effectivenes s of price control is clearly demonstrated by the studies done in the past few years. From the study done by Sengupta et al. (2008) between the period of 1996 and 2006 it was found that there was nearly 40% increase in all drug prices. During the same period, there was a 0.02% rise in the price of controlled drugs while the price of EDL (Essential Drug List) drugs rose by 15%. Whereas, the prices of those drugs which were not controlled and were not included in the EDL increased by 137%. Hence, it is evident that the price control policies of the 1990s have resulted in significant increase of drug prices during the last 15 years. Defective and Incompetent Procurement and Distribution Systems Availability of drugs in the public health system is vital element in enhancing the access to medicine in the country. Hence, along with adequate allocation of funds it is very important to have an efficient and reliable drug procurement system to maintain the availability and to avoid shortages and stock-outs. Several procurement mechanisms were identified in different states in India. The states of Tamil Nadu and Kerala adopted a pooled procurement model, Chattisgarh is following a decentralized procurement system, whereas Bihar adopted a blend of the two. Over the last two decades the pooled procurement model of the Tamil Nadu Medical Services Corporation (TNMSC) was found to be the most efficient, reliable and transparent model that was replicated in few other states. The different procurement models will be discussed in detail later in this section. Essential Drug List (EDL) also has its effect in enhancing the availability in the public health systems. It was found that the physicians prescribed and dispensed irrational drugs in the states where the procurement and distribution systems did not follow EDL. This resulted in compromising the cost-effectiveness of procurement system which in effect resulted in shortage of drugs. In the state of Bihar during the period of 2008-09, out of 239 drugs procured, only 82 drugs (34.89%) were found to be on the state EDL (both in-patient and out-patient). Procurement of these eighty two drugs consumed about 71% of the state’s budget allotted for drugs. Form the overall state’s drug budget 43% was spent on procuring rate contract*(Rate Contract is a contract for the supply of stores at specified rates during the period covered by the contract) drugs and the rest 57% was spent on procuring non-rate contract drugs. This showed that funds were not efficiently utilized in procureme nt of drugs which has its effect on the availability of the drugs in public health system. Widespread use of Irrational Medicines Indian Pharmaceutical market is flooded with about 90,000 formulations with different brand names with uncertain distinction. As per the estimates from the Drug Control General of India (DCGI) in 2007 about 46 banned Fixed Dose Combination (FDC) drugs were being sold in spite of the ban issued on them. It is the perquisite of DCGI to give the licensing approval for marketing of a drug, while the state drug controllers are only required to approve production and sale of these licensed drugs in the state. But the situation is different and the evidence shows that about 1067 FDCs are being freely marketed with the approval from the state drug controllers, but without the consensus of the DCGI. Most of the major drug manufacturers are involved in manufacturing and marketing the irrational medicines. For example, in the year 2004 alone around hundred new drug FDCs were introduced into the market which contributed to the market share of Rs. 130 crore. Drugs manufactured in this way are to be sold to the consumers. Hence, manufacturing companies spend a large amounts in promoting the irrational combinations which ad up to the cost of the drug. This results in the physician prescribing these irrational combination violating the standard treatment guide lines and thus increasing the cost of the prescription making dugs unaffordable and unapproachable. The evidence shows that during 2008-09 more than 25% of the industry’s annual turnover was spent on promoting the manufactured drugs when compared to meager 7% on research and development. Stringent Product Patent Regime After the agreement on Trade Related Intellectual Property Rights (TRIPS) since 2005, India changed its pharmaceutical patent policy from process patent to product patent. This brought a lot of chaos in the price and access to medicine. The process patent enabled the manufacturing of most of the drugs and thus increasing the availability in the market at a very low prices. Change over to product patent has its own vested interests in creating a market monopoly for the manufacturers and giving them the whole and sole right to the manufacturer to sell the drug. This has created a barrier to access the drugs by making them unaffordable and unreachable to the common population. These patented medicines do not even have close substitutes to treat the condition and hence, the consumer is forced to buy these patented medicines which are of high cost to meet the health care needs. These patented medicines are priced so high that even middle class people are far away from reaching these medic ines. TRIPS its self provides the rights to the nations to safeguard and protect the nations’ public health by providing flexibility in patent laws in the form of compulsory licensing. But India was not successful in utilizing the flexibility in the law until recently in 2012 where Natco pharma was given rights to manufacture the anti-cancer drug under the brand name Glievec patented by Bayers. Because of this the cost of the treatment has come down from lakhs to aroung nine thousand and later Cipla also started selling the product at a cost of about six thousand. Insufficient Research Development Focus Under-funding of public health research institutions, alongside a general lack of focus on priority diseases by private sector, hinders current drug research efforts in the country. The evidence shows that during 2008-09 more than 25% of the industry’s annual turnover was spent on promoting the manufactured drugs when compared to meager 7% on research and development. 1.3 Price control in India Price is an important component in determining the purchasing power of any good. This is true in case of most of the consumer goods. But, the prices of consumer goods like food, Pharmaceutical products (drugs), etc. with high public relevance are to be controlled in order to make them accessible to the general public. As mentioned earlier expenditure on drugs is the significant contributor to the total healthcare expenditure both in public and private healthcare. Studies also revealed high drug prices push households into poverty. Hence, drugs are one of the most important commodities whose prices are to be controlled in order to make them accessible. Drug price control in India has a long history. The first price control order was issued in 1963 in the wake of Chinese aggression to control the rising prices of drugs under the Defense of India Act. Next in the year 1966 another order was issued by the government introducing a system of increasing prices making it mandatory for the manufacturers to obtain approvals before hiking the prices. Drug price control order 1970 was a mile stone in bringing down the price of essential drugs by curbing the excessive profits and safeguarding the interest of consumers. Simultaneously, the product patents in 1970 brought an era of cheaper drugs in India. Since then DPCO was amended four times the last being in 2013. In 1979 DPCO was issued to fix the maximum sale price of the pharmaceuticals based on the concept of Maximum Allowable Post manufacturing Expenses (MAPE). In this 347 drugs were under control which were categorized into four categories, lifesaving, essential, less essential and non- essential drugs respectively. Later, in the year 1987 another amendment was made in the wake of drug policy 1986 where the number of drugs control were cut down to 142 with reducing the categories into two and increasing the MAPE to 75% and 100% respectively. Later in 1995 the number of drugs under control were reduce to 74. Due to the increase in the prices of medicines government took a decision of forming a body of experts to deal with the fixation of medicine prices which resulted in the National Pharmaceutical Pricing Authority (NPPA). This authority was also given the task of reviewing the list of essential medicines which should come under the price control and also monitor the prices of drugs which are not under control. NPPA came into effect and became fully functional with effect from 29th Aug. 1997. Last amendment DPCO 2013 was made after several hurdles when government of India notified the new National Pharmaceutical Pricing policy (NPPP) 2012 which is based on the concept of market based pricing. The main objective of the policy as stated in the gazette released is â€Å"†¦.to put in place a regulatory framework for pricing of drugs so as to ensure availability of required medicines – â€Å"essential medicines† – at reasonable prices even while providing sufficien t opportunity for innovation and competition to support the growth of industry, there by meeting the goals of employment and shred economic well-being for all.† According to this, ceiling price of a drug would be determined by adopting the simple average price of all the brands having market share (on the basis of moving annual turnover) more than and equal to 1% of the total market of that medicine. Now the manufacturers would be free to fix any price below or equal to the ceiling price. This claims to reduce the prices of drugs and make the medicines available and affordable which may not be true in the practical sense.

Dealing with Society Edna Pontelliers Battle with Social Class Essay

Dealing with Society Edna Pontelliers Battle with Social Class Edna Pontellier, the main character in Kate Chopin’s novel The Awakening, is a woman trying to form her own identity, both feminine and sexually, in the repressive and Victorian Creole world of the latter nineteenth century. She is met by a counterpart, Mademoiselle Reisz, who is able to live freely as a woman. Edna herself was denied this freedom because of the respectable societal position she had been married into and because of her Presbyterian up bringing as a child. The role that Mademoiselle Reisz played within society, a society that failed to view her as being a truly respectable social member, was quite opposite to that of Edna’s respectable position in society. Edna was ordained in the Presbyterian ways as she became an adult in Kentucky and Mississippi (Companion 123); as one critic put it, she was of â€Å"solid old Presbyterian Kentucky stock† (Petry 58). Edna was raised in a truly â€Å"restricted Victorian† (Nikerson) manner to be â€Å"an American woman†¦with a graceful severity of poise and movement† (Companion 123). To understand the social order she was born into you have to look at the Presbyterian background she grew up in. Presbyterianism took the view that women were â€Å"regarded as equal to men†¦[but women were] the weaker vessel†¦and should become subordinate to the husband† (Wolff 2). In broader terms, this is saying that women are equal, but are still below men in society. This construct was reinforced by the fact that â€Å"married women in Louisiana†¦[, in Edna’s time,] were legal property of their husbands† (Chopin 121). By a broad range, women of high V ictorian society were greatly scrutinized if they tried to step out of any of the normal set boun... ...ction. Westport, Greenwood Press Inc., 1988 Chopin, Kate and Cully Margo, Ed. The Awakening: A Norton Critical Edition. New York: Norton & Comp., 1994. Mahon, Robert Lee. â€Å"Beyond the love triangle: trios in â€Å"The Awakening.† The Midwest Quarterly 39.2 (1998) : 228-236. McCoy, Thorunn Ruga. â€Å"Chopin’s ‘The Awakening.’† The Explicator 56.1 (1997): 27-26 InfroTrac SearchBank. Online. 30 Nov. 1998. Nickerson, Megan. â€Å"Romanticism in The Awakening.† Online. 29 Nov. 1998 Petry, Alice. Critical Essays on Kate Chopin. Printice Hall International., 1996 Thorton, Lawrence. â€Å"The Awakening: A Political Romance.† American Literature 52 (1980): 50-66. Wolff, Cynthia Griffin. â€Å"Un-utterable longing: the discourse of feminine sexuality in ‘The Awakening.’† Studies in American Fiction 24.1 (1996): 3-23. InfroTrac SearchBank. Online. 30 Nov. 1998.

A Streetcar Name Desire Essay -- Character Analysis, Blanche Dubois

In life you meet various people from all walks of life. In Tennesse Williams play A Streetcar Name Desire, we peep into the characters lives as they have different types of relationships through- out the play. As we notice the characteristics of Man, Women, Society, Alchoholism, Violence, and Sexuality. The contrast amongst today population and things that happened so many years ago can be examined with depth and certainty. To begin with, Blanche Dubois is one of the fascinating characters of the play. One speculation for this is she has a smart way of constructing her so called perfect life seem like an illusion, and making an illusion seem like a perfect life. In scene (1) Blanche is bear comparison to an animal: â€Å"There is something about her uncertain manner, as well as her white clothes, that suggests a moth† (pg.15) Butterflies and moths begins life usually as a caterpillar and, later on turn into something appealing. Blanche pursuit to change, herself as well as , bounce back as a fascinating individual from her cocoon of deceitfulness. The difference between a moth and a butterfly is their way of life. Specifically butterflies are rapid in the day time and moths are active in the night time. The moth likes the dark particularly for feeding. Blanche destiny, to live in gloom symbolizes her ignorance. Blanche is entrap between the past and the present. This started, for the most part, w hen her husband a perverted young man, carry out a horrible death in the result of a suicide. Blanche mocked him with shame of his homosexual act. Remembering, blanche knows deep down in her heart that Allan was the only man she ever loved so dearly, above all blanche is estranged and frightened. Scene (6) Blanche husband death was just t... ...omething sub-human –something not quite the stage of humanity yet! Yes something ape-like about him, like one of those pictures†. Scene (4) †¦Stanley is measured up to an ape, when you think of an ape you see they are quarrelsome. Stanley is connected to the ape , as apes lives in the jungle, for that is their habitat. Therefore Stanley’s habitat is the Elysian Fields †¦which can be looked upon as jungle. In conclusion, what goes on in the dark must come to light an old tale would say. Light is the opposite of darkness and the opposite of one being ignorant. Stanley thinks of himself to be in the mix and tries to build up his knowledge, particularly when it comes to blanche past. Blanche and Stanley differences in attitudes towards their different worlds creates a jungle in which only they are comfortable on knowing how to get out of their complicated life.

Humans and Nature: The Sad Truth about the Relationship between Humans

Since the shift into the Holocene era with the rise of sedentism throughout various millenniums across six continents to present day human ingenuity, respect and attention towards the site gradually declined as technologies advanced human capability and chances of survival. Digging deep in time back to the ancestral hunter-gathering tribes of southwestern France in the Caves of Lascaux, where the site was the structure itself, shifting towards the Anasazi of Mesa Verde who created a structure utilizing the site, finally ending with modern day commercial chain buildings stamped onto landscape with neither respect nor consideration of natural landform and the grim outlook for the city of New Orleans, these sites offer insight to the nulling of human reverence to Earth as technology replaces the necessity for natural provisions. Evolution among ideas and communities both on a communal and global scale show the rising ignorance of Earth throughout history. Although co ntemporary sites break from this shift towards a product over placement, the overall generalization of architecture must recognize this change to shed light for a future of reinvesting in the earth’s protection and prolonging of humanity. Rewind the historical clock 19,000 years ago when anatomically correct, coherent humans first set out to alter the natural world’s many caverns and crevices such as in the Caves of Lascaux. In Paleolithic times when the formation of complex languages and cognitive skills replaced instinctive traits of nourishment, shelter, and procreation, so too did the formation of non-domestic ancestral sites. Archeologically, structures in prehistoric sites are either debunked as domestic or non-domestic, usually associating... ...history. Hurricane Katrina acts as a message to humanity across the globe, architecture must recognize this numbness and utilize the features of the Earth to rekindle light for a future within Earth’s protection and prolonging of humanity. Works Cited Ingersoll, Kostof. . World Architecture, A Cross-Cultural History. New York: Oxford University Press, USA, 2013. print. Varien, M. . Sedentism and Mobility in a Social Landscape: Mesa Verde & Beyond. Arizona: The University of Arizona Press, USA, 1999. print. Venturi et al. . LEARNING FROM LAS VEGAS: THE FORGO'rI'EN SYMBOUSM OF ARCHITECTURAL FORM. Massachusetts: The MIT Press, USA, 2013. print. Williams, R. . Keywords, a vocabulary of culture and society. New York: Oxford University Press, USA, 1976. print. 1 The Citation referring to Brush and Turner comes from a cited source in Varien, M’s book.

Analysis of the Soft-Hearted Sioux Essay

The soft- hearted Sioux presents the transformation of a boy from a soft-hearted person to a cold man when he confronts the traditions of his tribe against Christy. The boy left home to a mission school where he learned about Christ and became more and more accustomed to the white man’s culture. At first I thought he just left home against his parents will because they wanted him to marry earlier. After I saw the video, I understood it was the white people who drove them to school in order to â€Å"civilize â€Å"them. But when he returned home, the first thing he has to face with was that his father was dying. But he still believed in the God could renew the life of his sick father. All he wanted to do was to spread Christianity to his tribe. Unfortunately, though he attempted to change the faith of the warriors, people thought the white Bible was worthless and treated him as a traitor. Failing to cure his father and bring him meat to eat, he felt guilty and finally decided to look for meat. Though he found meat, his father had died and he had to go to the jail as a result of killing animals. He still didn’t know where he belonged to except waiting for death. When reading the passage, I was impressed by the use of personification. Such as â€Å"my eyes swam in tears† which means crying, and â€Å" when the sun lowered in the west and the winds were quiet† â€Å" the strong breath of winter crusted the snow.† and â€Å" wondering if the high sky likewise separated the soft-hearted son of GOD from us†. The author described the wind, winter and sky as a person who has feelings. The irony is that he did as what his father wanted but he had to go to the jail because he killed animals. The author illustrates the difference in the nature of soft-hearted â€Å"I† and the warriors in order to explain that the little boy had been totally brainwashed. He learned the white people’s value system and didn’t believe in his own cul ture. It was a tragedy to himself. As for me ,a Chinese who is majoring in Korean ,I need to learn about the Korean culture,  literature, and value system. I should to be open-minded to new things but it doesn’t mean I can forget traditional Chinese culture and become a Korean totally. i always told myself to try and be a better person and learn as many new things as possible as you can but do not become another person. In contrast with me, the boy went to the mission school out of the government’s policy not his own will. In this point of will, It was a tragedy to all the native Americans. The author ,Zitkala-sa ,wrote this in first person point of view, making me draw a connection between myself and the little boy. Or maybe she just wrote this according to lots of her own experience. This passage made me think of â€Å" what is an American†, written by crevecoevr. To tell the truth , I do not really agree with the descriptions about Americans in this passage. He only described the poor Europeans who immigrated to American, leaving out the Natives. He described American as a person who leaves behind prejudice and manners and receives new ones from the new mode of life. But the truth is that the white people killed millions of natives and made them move. They tried to civilize them by religion. On the one hand, they said everyone is equal and free. But on the other hand ,they thought the black are ugly and treated them as â€Å"happy† servants. They claimed everyone has a human right but they deprived the black people’s human right. It’s just like you were killed by a man who smiled at you several minutes ago. In brief , I think the passage is so one-sided and only showed us the positive things . We can change but do not become another person. History may be painful but never forget about it.

Comparison of Rosemary Hills-Lyttonsville Local Park and The North Lynnwood Neighbourhood Park

1Chapter FOURANALYSIS, FINDINGS AND DISCUSSIONS4.1 IntroductionThis chapter lead be discuss and expl ains almost the analysis and findings which from devil get up surveies all subroutine uncorrupted as the literature critical review through with(predicate) and through comparative analysis. The prospects that volitioning be utilize to compargon ar state of affairs mise en scene, annihilate and excogitation attack, throw layout, comfortss, hardscape and softscape alternative, handiness and circulation each(prenominal) man reas unrivaledd as the activities. Those facial expression atomic number 18 considered the dependable from literature reappraisal to be portion of urban putting surface traffic pattern planning. This chapter willing stop up with treatment of analysis betwixt some(prenominal) pose which are rosemary Hills-Lyttonsville local anesthetic greens either musical composition honorable as The northernmost Lynnwood common land4.2. statio n BackgroundBoth of rosemary Hills-Lyttonsville local anesthetic putting greening area and The join Lynnwood neighbourhood honey oilland are incompatible type of cat valium tho those puting areaing lot are uniform in using offense prevention Through environmental Design ( CPTED ) rules which seeksto suppress a nothing wickedness in the park. send back 4.1 shows the comparing of prefatorial background for some(prenominal) greensss.Table 4.1 similitude of site background for both parks.rosemary Hills-Lyttonsville topical anaesthetic ParkThe northwest LynnwoodNeighbourhood ParkEntire country 17 estates.Built by Maryland-National Capital Park and Planning steering ( M-NCPPC ) Parks in 1962.Include community centre, features fix areas, a softball cranial or figure, two multiuse Fieldss, tetrad tennis tribunals, a football or draw football field and a picnic country.Entire country 6 estates.Developed in 1970 and initiated by Lynnwood Elementary drill instructo rs, either endorsement total as the pupils.Include risky active maneuver, picnic country, an outside universe presentation innumerable, spray Parkss and novel drama equipment known as Dragon Park .Based on the tabular array above, both Parkss attract common because its exertion as a topographic localize for socialize both fight undecomposed as there are likewise provided several(prenominal) diversion installations for unpaid activities. The Rosemary Hills-Lyttonsville Local Park consist of several installations in spite of appearance the park which whitethorn be used by batch of commonwealth in one clip. As compared to the northeast Lynnwood Neighbourhood Park, it is besides consist of installations as usual for a park, save the bet of user may be some dissimilar.4.3 goal and digit attackGoal and practice attack is of entailment and considered in design planning because of peculiar Parkss mustiness lies on that facet. These facet is based on how the end will be achieved through the selected attack in developing a skillful park. From both mention surveies, it restitution care that both park incur their ain end but used the analogous attack which is CPTED to accomplish a broad(a) park.For Rosemary Hills-Lyttonsville Local Park, it want to prepare a triple-crown park all(prenominal) snack hot as the open(a) infinite system in the hereafter through the devising of storeg Parkss and unfasten infinites as utile and attractive as assertable and besides do the recompense either stain near as fitting of new comfortss and linkages indoors the park.The northern Lynnwood Neighbourhood Park besides have some the same intent which is to tot entrance new diversion installations every phone number good as redevelop the bing 1s and dissemble a new out-of-door humankind presentation infinite for Lynnwood Elementary School pupils and occupants. But, both Parkss have to accomplish the purpose through several aims that m ight be different.Table 4.2 The difference aims used by both Parkss to accomplish the end.Rosemary Hills-LyttonsvilleLocal ParkThe northeastward Lynnwood Neighbourhood ParkI. Supply much profile to oppositeinstallations in the park such as theresort area, hoops and others.two. bankrupt a better entrance money controller incovering with vehicular and tired traffic.three. Supply better inbred inspectionfor those who entered the park.I. Supply installations for diversionactivities based on the user needs.two. Develop recreational resources andchances that are built-in inthe landscape and exterior standard pressure that may includewalking, jogging, biking every bit good as keep the inbred countries.Harmonizing to the comparing of two mention surveies, both park are taking about the same end but different manner to accomplish it but still based on CPTED rules. The Rosemary Hills-Lyttonsville Local Park is inlineally great(p)hearted a comfy and secured atmosphere for the u sers as to allow the relaxation for better innate surveillance and supply to a greater extent(prenominal) visibleness to other installations. Compared to The magnetic north Lynnwood Neighbourhood Park had intended to repair up the installations with the new one inside the park to hasten better atmosphere as the park is used by the school kids every bit good as the occupants which to respect out fright of abuses.4.4 Design LayoutA good park design is due(p) to the planning of a good layout puting which is the right and suited combination of workss every bit good as the characteristics will concur a pleasing visual reflection and an environmentally friendly layout which mean a safer park. Through the two mention surveies, the design layout was compared to find the design which sing the evil bar schemes.Table 4.3 The difference design layout of two mention surveies.Rosemary Hills-LyttonsvilleLocal ParkThe northward Lynnwood Neighbourhood ParkRosemary Hills-Lyttonsville Local Park was networking within the park linked to each other of the path management and the cycleway every bit good as the planting dodge. These are the incident to gull hiding infinite within the full layout of the park.The Gwendolyn Coffield Community Center becomes a focal point of the park since the installations provided are around the centre.The installations that are provided is designated to be at the restrain of the park margin to control the rude(a) surveillance within the park.The coupling Lynnwood Neighbourhood Park is designed by positioning the looping highway at the center of the park to be the focal point. The prosaic walk was created to buffer by trees and other plantings.The design of the park every bit good as the outdoor(a) layout provision more inclusion of corners that goat hide people by two dozen hours or dark.The planting dodging gives the thwarter of publics position as the structural planting is planted at the margin of the park every bit good as to deny entryway to offense marks and to take form a perceptual experience of hazards to wrongdoers.Based on the tabular array above, the circulation and pathway every bit good as the cycleway is appropriate to the design counsel for both Parkss as a good park design. These is designed to allow walking within the park every bit good as such a desire lines for the users. Planting strategy besides played the same solve of circulation, pathway and cycleway due to the CPTED rules which is the natural entree control.Apart from that, both park have their ain focal point which is a topographic point that people will garner or play around. For Rosemary Hills-Lyttonsville Local Park, the community centre shown in Figure 3.6 act as a focal point of the park because the installations provided are around the centre which is to guarantee the natural surveillance within the park. While focal point for the matrimony Lynnwood Neighbourhood Park is the looping pathway because of its place whic h is at the center of the park. The focal point is one of the facet for a good park design that act as natural surveillance.4.5 Comfortss, hardscape and softscape choiceComfortss and hardscape choice of urban park is sensible to be compared with looking at the offense bar facet as these provided in those park is influence to make societal interaction among the users. For softscape choice every bit good as decorate played decease to rear the natural agreeableness in the park. It is of import, nevertheless, to guarantee that leaden leaf and inappropriate planting does non take to chances for privacy and possible offense.Table 4.4 semblance of comfortss, hardscape choice for both Parkss.Rosemary Hills-LyttonsvilleLocal ParkThe North Lynnwood Neighbourhood ParkA big unfastened space/ resort areaA multi-use football and association football fieldA baseball fieldTwo tennis tribunalsOne and a half hoops tribunalsCommunity centreSecurity illuming within the parkSpray parkReservable fie ld day installationsLarge active drama countriesPlay EquipmentBasketball CourtOutdoor Stages/ accomplishment Area national toiletsParkingBased on the tabular array 4.4, the comfortss every bit good as the hardscape provided in Rosemary Hills-Lyttonsville Local Park are accessible in footings of security facet as the characteristics is accommodating security percentage as the comfortss and the infinite provided can make a societal atmosphere. Harmonizing to Cranz ( 1982 ) , people will utilize the park for their sociable infinite where people get to utilize flying scene, run into friends do other recreational activities. Compared to The North Lynnwood Neighbourhood Park, the park provided good comfortss, but the hardscape characteristics of the park is rather unequalised to back up the safety environment.Table 4.5 Comparison of softscape choice for both Parkss.Rosemary Hills-LyttonsvilleLocal ParkThe North Lynnwood Neighbourhood ParkThe park encompasses about 70 % of plantings. Th is is possible to do a fly-by-night country every bit good as to supply penetrate for related and suited activities.The planting choice need to suit the local bionomics and recreational context.The workss choice is making a form which is covering at the b coif of the park.The usage of workss are to give and supply the coloring material every bit good as the texture of planting.Based on the tabular array 4.5, softscape choice is an of import component in a park which its played different play due to the local surrounding. This is because each seting strategy will be reflecting the image of the park.4.6 availableness and circulationAccessibility and circulation aspect played function in developing a good and better park. The design fundamentally to heighten the existent and perceived safety of paseo users, by avoiding from taking people into serious state of affairss or countries.Table 4.6 Comparison of the handiness and circulation of both Parkss.Rosemary Hills-LyttonsvilleLocal P arkThe North Lynnwood Neighbourhood ParkThe handiness or avenue layout provided to take the motion of the users within the park is clearly where it is connects to the whole country.The form of parks handiness or path layout is more to make the natural way scene and the circulation of the way design is besides loopy.Based on table 4.6, both Parkss appear to give and allow the users enjoy the different atmosphere of the park through different form of handiness every bit good as circulation. Unfortunately, both circulation design is beliing to the design counsel of park. . The design of pathway should be more in the direct desire lines because the direct entree will allow in making more concealed topographic points ( Qolcuhoun, 2004 ) .4.7 ActivityBasically, each park will supply public societal infinite, lawn country every bit good as recreational installations as a topographic point that signifiers and creates use for the societal and environmental wellness of communities. These will indirectly give some basic counsel for offense decrease within the park ( Singapore National measure Council, 2003 ) .Table 4.7 Activities of both Parkss.Rosemary Hills-LyttonsvilleLocal ParkThe North Lynnwood Neighbourhood ParkRosemary Hills-Lyttonsville Local Park supplying a batch of infinite for activities that may include athleticss, fittingness, dance, music, art, or the chance to decay in together with friends and neighbors for a especial(a) jubilation or societal assembling which to guarantee the park is full used.The North Lynnwood Neighbourhood Park supplying out-of-door public presentations infinite which include two phases, amphitheater seating and a big mounting bowlder for the intent of making other activities to do the park more energetic.Based on the tabular array above, both Parkss somewhat supplying the same activities which to have and guarantee the Parkss utile to the users every bit good as the occupants. Through the phylogeny of unfastened infinite p rograms which to heighten eyepiece agreeableness of an country do non gain the possible to endanger the safety of the users ( Christiansen, 1977 ) . So, the more ocular comfortss are provided within the park, there more activities will be occurred.4.8 compendiousFrom the comparative analysis made between Rosemary Hills-Lyttonsville Local Park and The North Lynnwood Neighbourhood Park, it can be think that the chief consideration of forestalling offense in urban park are site background, end and design attack, design layout, comfortss, hardscape and softscape choice, handiness and circulation every bit good as the activities aspect. These should go the design guidelines during the spatial design in developing successful urban park based on CPTED rules. Both Parkss shown a good attacks in using the CPTED rules through those aspect. Hence, the design guidelines for urban park should see the strengths from both Parkss order to make a zero offense environment every bit good as a comf y and safer atmosphere within the park.MentionsMcCormick, J. ( 2006 ) .Design Against Crime. National Recreation and Park AssociationDrakakis, S. and David, W. ( 1981 ) .Urbanization, Housing and the Development Procedure. London Croom Helm.Jamil bin Abu Bakar ( 2002 ) .A Design Guide for Public Parks in Malaysia. Johor Darul Tazim Universiti Teknologi Malaysia.Singapore National Crime Prevention Council ( 2003 ) .Crime Prevention Through Environmental Design Guidebook. Singapore Singapore Public Affairs Department.