Product Name and Package Essay Example | Topics and Well Written Essays - 500 words

Product Name and Package - Essay Example There is already a well-coordinated ice cream network in the region, with extensive help of the several chains of supermarkets. Most the ice cream products sold in France occur in the supermarkets, hypermarkets and other ice-cream shops. The product logo has exploited the use of what the French people love most: their dessert, wine, and new culinary creations. There is a sense of the French culture the product logo. The English translation of the name means endless joy. The product drives the message that it could bring endless to joy to every consumer that partake a product. The people could be motivated to purchase the product because they associate the product to the love for their culture. It develops the feeling of pride. The color and message driven by the use of the words attract the attention of the customer. The color of the logo is quite similar and sensitive to the different types of ice cream sold in the market. The graphics used in the writings are readable. The front too is okay, as the letters are well outlined. Haagen Dazs has exploited most of the above name features in advertising their brand in the market. At one moment, the Hagen Dazs company was experiencing problems in the market primarily because of the constant increase in competition in the market. The company management decided to address the issue with having a complete product rebrand. The company exploited the people love for honey, by associating their product flavors to be from the bees. This was present in the product logo, marking the company a success once more (â€Å"Haagen-Dazs supports cause†). The advertising aspect of the product adheres to the local rules on food and beverages. The law is against advertising of alcohol to underage kids. Despite having several alcohol flavors in the brands, the logo does not anything alcoholic in promoting the product. However, the firm has taken certain measures in ensuring that the alcoholic

Checkout paper # 3 Essay Example | Topics and Well Written Essays - 750 words

Checkout paper # 3 - Essay Example I love my dog because she is a good companion but of late she has been giving me problems. She messes around especially the carpet and my neighbors often complain about her. At one time she was injured by my neighbor’s child. I can see that you are angry for your dog because she makes the carpet dirty. However, I have done some researches and discovered that pet lovers ought to be patient with their pets since they have a habit of messing around in most cases. I then posed this question: What do you think must be done then? However, I realised that I had blundered by asking this question since the client was seeking help in order to address the problem. Therefore, for self disclosure, I sympathized with the client and indicated that as human beings, we always feel the same way when we clean the mess by the dogs. I paraphrased my question so that the customer could shed more light about her feelings towards this dog. She responded by saying: From this response, I realised that my customer was mainly concerned with finding a lasting solution to this problem rather than disposing the dog. I responded to the client by indicating that a dog can be trained but this can be done over time. This response gave my client renewed hope about changing the behaviour of her dog. I used strategies such as reflection, summarization paraphrasing as well as clarification in carrying out this task. I have learnt a lot of new things in as far as interviewing is concerned. In terms of non verbal communication, I maintained a steady eye contact and I would also use some facial expressions when talking to my client. I also listened very carefully to her as she spoke. However, one weakness I have noted about my interviewing technique is that some of my questions were too direct. For instance, I said: â€Å"What do you think should be done?† I do not think that this question should be asked to the client who has come for help. Essentially, the interviewer should suggest

The role of IT in generating competitive advantage for a business Assignment

The role of IT in generating competitive advantage for a business organisation of your own choice - Assignment Example he term information and communication technology (ICT) as people use and communicate to other people through a network connection (Laudon, & Laudon, 2010). Most organizations use ICT to interact with clients and become competitive in the market. The computer is made up of the hardware, which is the visible and physical part of a computer and the software that includes a set of commands that are understandable to the computer as well as the provision of instructions expected to be done by the computer. The basic principle of the computer is that information or data enters through the computer through an input device that is then processed and transmitted through an output device. Some of the output devices include interfaces like the screen or other electronic device like a storage device or computer network. For businesses to be successful and be effective, it is important for organizations to install information technology. Some of the business applications include databases, transactional systems like the real time order entry, web servers for example, the Apache. In addition, there are systems that manage customers and enterprise resource planning systems. Moreover, computer servers run business applications by interacting with client users and other servers across different networks (Kangas, 2003). In an organization, the IT department is tasked with the management of the organizations IT infrastructure and assets. The IT team relies on the specialized IT knowledge and skills to support the equipment and organizational activities. This paper will look at how Pfizer pharmaceutical company located in New York and spread across the globe is using IT to have a competitive edge over other pharmaceutical companies. Two cousins, Charles Pfizer and Charles Erhart, incorporated Pfizer pharmaceutical in Brooklyn New York in 1849. The company is dedicated on improving the lives of human beings. Moreover, it is dedicated to do research and revolutionary processes and

Linguistic Essay Example | Topics and Well Written Essays - 2000 words

Linguistic - Essay Example Though advertisements do not take into consideration this matter, it indeed affects their effectiveness because; it determines how useful the advertisement will be, in terms of the number of people who understood it and the number of people who found it useful. Taking for example an advertisement given in Arabic; it is only persons who understand Arabic that will understand the advertisement. And thus, the market that it will create will be limited to Arabs only. Thus, with advertisers always targeting a wide market area, they will try to translate the advertisements into as many different languages as possible. The translation of the advertisement will always distort the intended message, with different cultures getting a different meaning of it all depending on the language that they use. Some advertisements may even become ambiguous when translated due to losing all their meaning. Sofer (2006, p. 100) states that in translation of advertisements one has to go beyond straight trans lation of text because he or she will be targeting a completely different audience, therefore, has to take into consideration issues such as political, cultural, and even religious issues. Other scholars also argue that translation is not just putting words in different languages but also involves finding the manner in which to put the words. This is because; what is morally upright in one language may become completely immoral when translated into another language. Hence, there are different subjects in regard of translation of advertisements which should be taken into account when placing out advertisements to the public. Culture The term culture has been defined differently by different scholars though all of the definitions revolve around beliefs, moral values, customs and practices, language factor, religion and ethnicity. Different cultures also can also be identified by the difference in the foods eaten. Some foods are also prohibited or even considered to be unclean by some cultural communities. Therefore, advertisements have to take such issues into consideration before going public. Taking for example and advertisement for pork would be fine according to the English men. But once translated to Arabic, it would be against their cultural and religious values since according to their culture, pork is unclean and not worthy to be eaten. Advertisements would thus, consider it wise to use general words which once translated would be acceptable to both English and Arabic cultures if they want to build a market in both areas. Taking another example of an advertisement about fast foods; we see that while French-fries and burgers will be considered to be fast-foods by English men, in the Arabic world a kind of food called ‘falafel’ is their fast-food. Thus, with such an ad might just not make any sense in the Arabic market if it still uses fries as fast-foods. The moral values of a culture should also be considered when placing advertisements; an issue that has been taken for granted by many advertisers. Some words like homosexuality may be general and normal when used in English advertisements. When such are however translated to other languages, they may lose meaning and imply something immoral. This mainly occurs due to non-equivalence which implies that the target language does not have a direct equivalent for a word in the source text (Baker, 1992, p. 20). Taking for instance, in Arabic, a

Relatinoship between alcohol anonymous and aclcohol addicted patients Research Proposal

Relatinoship between alcohol anonymous and aclcohol addicted patients - Research Proposal Example Second, heavy drinking is regarded as taking two bottles or more on daily basis for men or one bottle on daily basis for women. The intake of alcohol is known dissimilar effects on individuals depending on age, gender, health status and diet among others. Further, moderate drinking is associated with drinking a maximum of two bottles for men or one bottle of alcohol for women on daily basis. Nonetheless, there are certain categories of people who are disallowed from drinking such as pregnant women, people on medication, under age and people operating machineries. The objective of this research study is to examine the relationship between AA addicted patients who attend AA meeting as compared to those that do not attend the meetings. This research study will concentrate on the AA group through a randomized trial. The trial will be performed and participants’ behavior will be tracked for a period of 6 months to one year. The information generated will be analyzed to examine whet her there is a link between AA attendances. This link will include a P-value less than 0.05 and a confidence interval of 95% and the corresponding relative risk. Introduction Over 2 million people aged 12 or older in the U.S. received treatment for an alcohol problem in 2009 (Substance Abuse and Mental Health Services Administration, 2010). Alcohol, ethyl alcohol and ethanol are intoxicating substances that depress the central nervous system and has effects on the functioning of the body. The effects depend on the quantity and number of times taken. When taken, they act as stimulants in the body and may affect the rate of alertness on an individual. Researchers have pointed out that alcohol use is risky to the health of individual causing ailments such as cancer, heart diseases, pregnancy-related complications, headache among others. Alcohol is a drug that is common and taken by many people nationally and globally. Drinking alcohol problems has been attributed to risk factors such a s steady drinking on a regular basis, social and cultural factors. According to CDC, between 2001 and 2005, about 1729 deaths due to excessive drinking were recorded in Virginia. Out of this number, about 1260 were male while 469 were female. Over the same period, the number of deaths due to excessive recorded in the US was 57,852 of which 57,852 were male while 22,522 were female (Curran, 2008) Critical Analysis Kingree and Thompson (2011) examine association between two types of AA participation namely: meeting attendance and having a sponsor. This study recruited 268 participants from three treatments programs in South Carolina. Although the authors did not provide a conclusion nor confidence interval nor relative risk for this study, the main finding that is interesting is that P-value was use to provide analysis to explain that abstinence from alcohol is significant. Nonetheless, the article did not have conclusion and other necessary closing remarks that are crucial for the re aders and future research. Kell Et al (2011) examine the relationship among AA; spirituality/religiousness and alcohol use found that AA leads to better alcohol use outcomes, by enhancing spiritual practices. This study collected 952 males and 774 female and followed for 15 months. This study was conducted in a randomized control trial Caucasian man. Also, P- value was providing for data analysis, but no relative risk or confidence inte

Working with Children from Culturally Diverse Backgrounds Essay

Working with Children from Culturally Diverse Backgrounds - Essay Example Its importance cuts across the board from support staff to specialists in a particular field. Russell (7) appreciates the difficulty in working with children and families due to the rapidly expanding development in research findings on brain science and early childhood education. Alongside this, there have been changes in early childhood systems which affect accreditation and licensing as well as curriculum and models of delivery. Whereas the amount of growth and change presents great opportunities for quality improvement in this sector, necessary tools need to be implemented to ensure alignment with the changes. Professional development among teachers who impart development among children also becomes an important consideration. The features necessary for achievement of effective professional development include adopting new forms in teaching that include strategies such as mentoring, study groups and research projects. As these strategies take more time than the traditional approac hes, Gay (106) notes the importance of extending development programs over a longer time span. Collective participation where teachers would be given the chance to work with their counterparts would be critical in building communities hence resulting in sustainable change in professional development. ... The employer should also offer support by creating opportunities to enable employees discuss developing practice. The exchange of diverse knowledge propagates self development among professionals. With the increased cultural diversity among children in learning institutions, EHSNRC (5) asks teachers to be prepared to handle considerable diversity in children experiences. This raises the need for culturally responsive teaching where cultural experiences, perspectives and characteristics would be used as tools for effectively teaching them. The assumption here is that when knowledge and skills are based on children’s frame of reference and lived experience, they become more personally meaningful and learnt more thoroughly and easily. Explicit knowledge on cultural diversity would be an important consideration in meeting developmental needs of ethnically diverse children. Gay (107) notes that this knowledge includes understanding the characteristics of cultures and the contributi on by various ethnic groups. Culture encompasses various issues including cultural values, learning styles, traditions and communication. As such, Byrd-Blake and Olivieri (9) outlined five steps to be adopted to ensure development among culturally different children: acquisition of explicit knowledge on cultural diversity; collection of factual information on cultural particularities of various groups and consequently designing instructional strategies and curricula; creation of conducive climate for learning among ethnically diverse children; adoption of effective cross-cultural communication; and appropriate delivery of instructions to ethnically diverse children. Various tools should be employed to ensure development in culturally diverse environment. Gay

The ministry of education Essay Example for Free

The ministry of education Essay The popular image of Japan as a homogeneous and harmonious is not nearly as valid as it seems. The aspects of Japan which could be argued are of this nature are enforced by both Western media and the impressions that Japanese society and media gives out. Japanese society has always strived and aspired toward this ideal, to such an extent, that an impressive illusion of homogeneity and harmony has been created. This is probably not something which many native Japanese consciously consider; it is more likely that many of them believe the illusion as much as Westerners do. There is a great deal of cultural diversity in Japan, which, although greatly increased in the post-war period, was previously more heterogeneous than one might initially imagine. Likewise, the impression of harmony which Japan emits is quite far from the truth in more than a few aspects of society. One of the more recent examples of this conflict within Japanese society is the intermittent uproar over the politicized nature of the school system. Some see Japan as a land of opposites and contrast. From the ancient temples in the middle of nowhere to the gargantuan glass skyscrapers which tower over the metropolis that is Tokyo. The farmer and the city businessman. The fantastic technological advancements which come from a culture which still adheres closely to ancient traditions and rituals (some of which have been assimilated from other cultures, especially the Chinese). However, the Japanese illusion of homogeneity still holds relatively fast over this school of thought. This is because society itself endeavours to impresses a sense of group effort over the entire nation. This means that an employee in Japan has a greater understanding of the role he or she fills within at least their immediate sphere of work environment. The idea of this is to encourage employees to work for the benefit of the group (essentially, the nation) and not for their own personal gain. The society of today views Japan as a country of strong culture and a disciplined and uniform nature. The Japanese workforce is thought of as hardworking, loyal and verging on selfless when it comes to personal (or family related) sacrifice if required. This applies primarily to the Japanese white collar office workers (sarariman), but a similar work ethic is preferred in almost all occupations. Japanese women are generally portrayed as motherly housewives; they appear to play a relatively small part in the business world and are equally not directly very active in political matters. Those few Japanese women who have been recognised as beneficial to their society and culture have been affiliated with the arts. Japanese family life is viewed as at worst amicable. The offspring are obedient and seem happy to learn about and follow the culture and traditions of the previous generations. Japanese schooling has proven to be one of the most successful educational styles to date. The Japanese have always put a great emphasis on formal learning, students most often simply memorising information parrot-fashion. Although very different to Western schooling where far more free thought is promoted, Japanese schooling seems very effective for them. With ninety-four percent of students attending senior high school and around a third of these going on to higher education, Japanese Universities turn out a sizeable number of graduates on an annual basis. If you were to ask a random inhabitant of a Western nation what comes to mind when they think of Japan, youll probably get answers along the lines of: Samurai, sushi, sumo and sake. Geishas and gadgets, chopsticks and haikus. Bonsai trees and the expertly crafted gardens which come hand in hand with them Certainly, these are elements of Japanese culture, but they are by no means as prominent within society as we are led to believe (chopsticks excluded). For example, there are incredibly few genuine Geisha girls. They have become a piece of heritage which has faded in both functionality and popularity since the technological boom hit Japan. The aforementioned sarariman model is one of the prime images the Japanese choose to utilise to promote their nation in the eyes of the world. Seen as something of the epitome of homogeneity and harmony, the life of the sarariman is very much orientated around his career. Putting his work before his family, the office worker is looked after very well by his employers if he performs well. Businesses help their employees by finding them accommodation, lending money and even going as far as to set some of them up with wives. As a result of this, the sarariman do not get much chance to spend time with their families, overtime will often if not always be worked where needed and should you be required to transfer department, quite often the families would be left behind. The companies do this in an attempt to increase the employees dependence on the company so they are less likely to seek employment elsewhere which is practically impossible to do. Many firms are reluctant to employ anyone who has left another firm, especially straight onto the same wage. This seems to be something of an unwritten law amongst businesses designed to keep ones employees faithful to the company. most Japanese tend to work in one job or for one firm for their entire lives. Again, this reinforces the group ethic which the Japanese government seems to be so eager to impress. History textbooks (particularly concerning the 20th Century war periods) are something of tomes of propaganda which, instead of presenting facts and deriving opinions from such facts, the opposite is done. That is, to present a take on a historical event and then to attempt to support this usually biased view with carefully chosen statistics. The Japanese seem very reluctant to admit to mistakes from their past, and have gone as far as to pass a law which states that all educational textbooks must be approved by the Ministry of Education.